Executive Briefs

Unified Commerce is Transforming Demand Forecasting & Sensing Retail

Even as far back as 2013, 84% of retailers believed creating a consistent customer omnichannel experience was very important, according to a Retail Systems Research survey conducted at the time. And until recently, innovative retailers could differentiate themselves this way.

But evolving customer expectations have raised the bar, prompting retailers to rethink how they manage their business. The next step up is called “unified commerce”. The goal is to provide an uninterrupted buying journey transacted across multiple channels and devices (often simultaneously) supported by an IT infrastructure that unifies and optimizes back office operations.