All the sophisticated tools to influence demand with pricing, new product introductions and promotions have pushed demand volatility and consumer expectations to unprecedented levels. Internet-fed trends are changing at hyper-speed. To thrive in this complex, fast-paced world, you need to be ready for whatever tomorrow brings. Service Optimizer 99+ (SO99+) demand sensing reduces demand variability by extracting signals out of noisy demand and helps you react rapidly to downstream demand.