Promo.io: Optimize retail promotions to ensure positive ROI from each promotion
Retail promotions are a critical lever to increase demand for your product, yet up to a third of promos have minimal or even negative impact on sales–all while increasing customer expectations for discounts. It’s a deadly cycle.
Retailers need a way to ensure that sacrificed margin will reliably deliver the desired uplift in sales and revenue, yet most promotions management software simply helps you manage workflows, not optimize results.
Promo.io is the unique promo optimization software designed to maximize promotional uplift in sales while minimizing the margin sacrificed to do so. Ensure positive ROI from any discount or special promotion all season long. Promo.io pinpoints the ideal timing, product, and discount level for each promotion.
GET STARTEDOptimizing GMROI in Real-Time:
Dynamic Inventory Movement Across the Store Network
Responsive Real-Time Inventory Management and Rebalancing
Maximize Promotional ROI
Ensure that promotions are optimized to simultaneously maximize the sales lift created by the promotion and minimize margin sacrificed to do so.
Stop the Deadly Cycle of Increasing Promotions
Poorly planned promotions don’t just fail to achieve intended ROI. They also increase customer demand for discounts, furthering a deadly cycle that erodes margin.
Automate Processes and Minimize Errors
Streamline workflows related to promotions planning with a promotions planning software designed to reduce the mistakes created by manual planning.
Achieve Full Visibility of Promotional Impact
Know exactly how each promotion is performing in real-time, as well as gain better insights into future promotional strategy with a comprehensive restrospective.
Protect Your Brand
Protect brand value and perception by ensuring you don’t discount too deeply or initiate promotions that are not viable due to product mix, availability, or other factors.
Delight Customers and Drive Loyalty
Make consistently customer-centric marketing offers with compelling promotions based on customer interests, demographics, and location.
Key Features
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Full Promotional Optimization
Optimize every aspect of promotions within the app: timing, duration, included products and categories, target discount and discount levels.
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Visibility and Ad Spend Recalibration
The solution considers the customer sensitivity to a promotion–determined by how much marketing is done to promote the special offer to customers–as a critical input to guide the recommended discounts.
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Instant Simulations and Scenario Planning
Explore multiple target KPIs, promotional periods, items, and even marketing effort to understand the business impact of each possible strategy without the need for additional calculations.
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Real-Time Impact Assessment
Measure and visualize the impact of promotions in real time with advanced KPI analysis and graphs. Understand the impact on margin with a single click.
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Simple Promotional Planning Workflows
Promo.IO fits easily into your regular process, automating tedious manual labor so your team can focus on the strategic decisions that make a difference.
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Forecast Overall Promotional Gains
Once you have confirmed chosen promotions, PromoAI will validate and forecast the full-year financial impact, so you can better inform financial plans.
