Markdown.io: Dynamic pricing software
Trusted by leading retailers worldwide
Trusted by leading retailers worldwide
Elevate Your Strategy with Precision and Impact
5%
Revenue Growth
15%
Reduction in Unsold Inventory
25%
Increase in Turnover Rate
Markdown.io is the dynamic promotions software designed to support merchandisers through every stage of markdown planning and execution.
Optimize discount levels and markdown prices without tedious manual work to deliver the best possible business outcome from the markdown season. Markdown.io markdown and promotions software transforms markdowns from a necessary evil to a strategic competitive advantage.
GET STARTEDPut yourself in the driver’s seat, this – and every other – markdown season
Key Features
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Full Strategy Control
Set the pricing and discount rules, strategy, and even target markdown for optimization, so outcomes align fully with your expectations for the season.
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Flexible Automated Workflows
Use a tool that is designed to fully meet your needs at every stage of the markdown process. Automate the most frustrating elements like compliance, so you can focus on the activities that deliver the most impact.
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Instant Strategy Simulations
Explore multiple target KPIs, rules, and even target markdowns to understand the business impact of each possible strategy without the need for additional calculations.
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Real-Time Impact Assessment
Measure and visualize the impact of your chosen strategy in real time throughout the markdown season with advanced KPI analysis and graphs. Compare to alternative scenarios to change tactics with a single click.
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Full-Season ROI Retrospective
Understand exactly how your markdown choices performed compared to the baseline on every key metric. Leverage insights from the season for future decisions with advanced “what-if” scenarios.
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100% Rule Compliance
Ensure that all critical business rules and government legislation related to discounts are followed precisely without multiple checks. Change rules and cascade to all price lists instantly.
Here's how real-world companies have achieved a successful markdown strategy, leveraging our powerful Markdown.io software to make optimal promotional decisions.
Evo is our partner of choice. From the very beginning, it was clear that the Evo Price.io strategy would deliver above and beyond our expectations. The immediate impact on our bottom line was undeniable.”
Larry Gilbert, Event Network CEO
Challenges
- Difficulty anticipating demand
- Highly seasonal and varied inventory
- Diverse range of unique products across different locations
- Short product life cycles
- Inefficient and manual-intensive pricing process
Results
- 6% increase like-for-like sales growth
- 2% increase per-customer sales
- 5.5 point margin increase
- Over 300% cumulative revenues compared to the previous year
We had always seen markdowns as a necessary evil—and a frustratingly inefficient one at that. With Evo, however, markdowns have become a critical lever for change across both inventory management and pricing. Evo changed our whole outlook on markdowns.”
Marcello Pace, CEO of PittaRosso
Challenges
- High levels of unsold inventory from legacy collections
- Outdated inventory clogging shelves and harming brand
- Size fragmentation slowing sales
- Markdowns no longer having desired impact, even with incredibly high discounts
- Lack of responsivity to demand in legacy software
Results
- 14.3% increase in sell-through
- 21.4% reduction in previous season overstock
- €4.2 million margin growth
- 4.1 million more units sold in one season
Evo has been our top innovation of 2016. An impact that has far exceeded our expectations, delivered professionally.”
Francesco Cavarero, CEO of Miroglio Fashion
Challenges
- Slow-selling inventory led to high levels of excess inventory
- Set of core customers who waited for markdowns to shop
- Margin sacrificed to unnecessarily high markdowns
- Successful markdown seasons were difficult to predict or organize
- Competing business needs and a lack of organizational alignment
Results
- 16% volume growth
- 16.2% revenues
- 30 p.p. sell-through
- €12m/season incremental margin
