The shift in the Telecom industry created by smartphones has created a new set of supply chain planning challenges. Here are a few:
In such a complex and challenging environment, OEMs, operators and retailers need to align their efforts to improve stock optimization and transform retail stores and online purchases to deliver positive experiences for customers.
ToolsGroup creates a Dynamic Response Network through the integration of demand planning and sensing and multi-echelon inventory optimization enabling Telecom operators and retailers to maximize the Average Revenue per User (ARPU). In this network, demand is sensed at the stores and translated into demand signals propagated through the entire supply chain of the stores/distributors, the operator and the OEM suppliers, such as Apple, Nokia and Samsung.
This new approach replaces store-initiated orders with a new centralized demand-driven planning model, which automatically generates daily replenishment orders.
CUSTOMER CASE STUDY
For leading digital communications company O2 UK, customer service is everything. That means making sure the right products, in the right numbers, are available on demand.
When it comes to planning and execution, O2 wanted to migrate from a manual, supply-driven approach with multiple standalone systems, to one based on a centralized single model that enables its trading teams and suppliers to collaborate in a demand-driven process. O2 chose ToolsGroup SO99+. The system supports the entire extended supply chain – from handset supplier to end customer – and reduces days of stock, increases availability and improves forecast accuracy.
Our partnership with ToolsGroup facilitated collaboration with our internal teams and suppliers. This enabled us to innovate for our customers, invest in our people, and deliver value to our shareholders.
Nicky McGroarty, Head of Supply Chain, O2 UK