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Promotion Management Software

Plan promotions that attract new and existing customers while increasing revenue and reducing marketing costs.

Meet ToolsGroup Promotion Management software: The ultimate tool for retail and supply chain promotions planning. Designed to meet the complex needs of merchandising, marketing, advertising, and supply chain teams, the system streamlines promotional planning and execution across offline and ecommerce channels.

Retailers can easily and accurately plan and forecast successful sales promotions, and incorporate predicted impact into the overall retail and supply chain planning process.

No more guessing: Improve promotion forecasting accuracy and increase revenue with smart promotion management.

 Drive customer loyalty - Image

Drive customer loyalty

Attract new customers and strengthen existing brand loyalty by offering the most compelling promotional offers based on customer interests, demographics, and location. Have confidence you’re getting promotional campaigns in front of buyers at the right time, via the right channels.


Improve promotion planning collaboration across teams - Image

Improve promotion planning collaboration across teams

Most supply chain software doesn’t accommodate for promotion planning, leaving planners struggling to incorporate spreadsheet-based marketing guesstimates into their demand planning.
Promotion management software breaks down those barriers: Marketing can plan promotional activity in an easy-to-use interface, while predictive analytics ensure the supply planning team has the information required for their demand forecasting needs. Understanding the impact of price changes and other promotional activities supports retail inventory optimization and assortment planning with the right level of stock, at the right retail locations, at the right time.


Increase revenue and lower costs for maximum ROI - Image

Increase revenue and lower costs for maximum ROI

Even if overall stock levels are sufficient, improper inventory management and allocation planning can lead to lost sales. Get promotion planning software that works in partnership with powerful demand forecasting backed by machine learning to place the right products in the right places for maximum gross margins.


Manage complex promotional campaigns with ease - Image

Manage complex promotional campaigns with ease

Product line expansion, new ecommerce sales channels, promotion pricing, and ever-changing customer needs all combine to make promotion forecasting no easy feat. With ToolsGroup Promotion Management software, you can smoothly and accurately predict the impact of future promotions on both revenue and the supply chain, and streamline promotion management across all aspects of product life cycle pricing.


Protect retailer reputation and increase customer satisfaction - Image

Protect retailer reputation and increase customer satisfaction

Promotional campaigns can harm brand reputation when marketing offers aren’t viable due to product mix, production capacity, supply chain constraints, or sales promotion complexity.

ToolsGroup Promotion Management software blends predictive analytics with supply planning to ensure offers are feasible and protect brand reputation.


Our customers are ready for anything tomorrow may bring

Forecasting promotions is one challenge, but making sure the whole organization is aligned to execute and prepared for the impact of those promotions is a whole different issue. With promo planning, we were able to instantly connect marketing changes with operational plans, thus ensuring we had the right inventory in the right place at the right time to satisfy our customers’ needs." Supply Chain Director,
Nordic Food Company

Nordic Food Company

  • Satisfied investors, customers and employees
  • Inventory reduced by more than 10%
  • Working capital requirements reduced by over 20 MSEK ($2.3 million)
  • Retail channel service level increased overall from 96% to 98%
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Granarolo adopted ToolsGroup promotion planning software, utilizing machine learning technology to translate historical data into reliable estimates of future promotions.

  • Forecast reliability increased by 5 percentage points
  • Reduced inventory levels by more than 50%
  • Reduced delivery time by 50%, minimizing obsolescence
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Promotion management software features

01

Promotion forecasting

Forecasting promotion uplift is tough when demand signals, lead times, and other factors can vary significantly at the channel or store level.

ToolsGroup Promotion Management software utilizes machine learning to automate the complex promotional planning process. A marketing-friendly view gives your marketing, advertising, and demand planning teams the ability to collaborate on promotion management, campaign optimization, and retail execution.

02

Promotions performance simulation

Our retail promotion management software provides advanced analytics and a fast, simple way merchandising, marketing, and advertising professionals can forecast category impact.

ToolsGroup Promotion Management software evaluates the many variables surrounding promotional planning–including lead time and other supply chain constraints–to provide an instant assessment of promotion performance and the rationale behind it. Sales planning that leverages these predictive analytics ensures retailers are able to maximize ROI and revenue growth.

03

Cross-functional promotion execution

Marketers and merchandisers can streamline the planning process and safely manage, update, and track all retail promotional activity–including media mix, visual layouts, demographics, and budget–within a simple interface. Supply chain teams can adapt their inventory management in sync, maximizing revenue growth by ensuring products are correctly allocated to meet demand on a daily basis, down to the store level.

04

Promotions workflow

Allocate user permissions to access promotional data by groups (such as country or region) so marketing teams can focus on what matters most in promotion management, avoiding distractions from irrelevant information.

The software guides you through the promotion planning process. A promotional events calendar displays all past and future events in a single interface, giving you a post-event analysis to understand the ROI of past promotions. This historical data, combined with the ability to filter, edit, and explore the uplift per promotion, helps you identify opportunities for maximum revenue growth.

05

Promotions repository

Marketers just getting started with promotion planning can create a well-structured repository of promotions–a must when using promotional data to enhance the demand planning process. More mature organizations with a well-established, collaborative promotion management process can apply machine learning to reduce uncertainty and increase forecast accuracy for all departments involved in the promotional cycle.

01

Promotion forecasting

Forecasting promotion uplift is tough when demand signals, lead times, and other factors can vary significantly at the channel or store level.

ToolsGroup Promotion Management software utilizes machine learning to automate the complex promotional planning process. A marketing-friendly view gives your marketing, advertising, and demand planning teams the ability to collaborate on promotion management, campaign optimization, and retail execution.

02

Promotions performance simulation

Our retail promotion management software provides advanced analytics and a fast, simple way merchandising, marketing, and advertising professionals can forecast category impact.

ToolsGroup Promotion Management software evaluates the many variables surrounding promotional planning–including lead time and other supply chain constraints–to provide an instant assessment of promotion performance and the rationale behind it. Sales planning that leverages these predictive analytics ensures retailers are able to maximize ROI and revenue growth.

03

Cross-functional promotion execution

Marketers and merchandisers can streamline the planning process and safely manage, update, and track all retail promotional activity–including media mix, visual layouts, demographics, and budget–within a simple interface. Supply chain teams can adapt their inventory management in sync, maximizing revenue growth by ensuring products are correctly allocated to meet demand on a daily basis, down to the store level.

04

Promotions workflow

Allocate user permissions to access promotional data by groups (such as country or region) so marketing teams can focus on what matters most in promotion management, avoiding distractions from irrelevant information.

The software guides you through the promotion planning process. A promotional events calendar displays all past and future events in a single interface, giving you a post-event analysis to understand the ROI of past promotions. This historical data, combined with the ability to filter, edit, and explore the uplift per promotion, helps you identify opportunities for maximum revenue growth.

05

Promotions repository

Marketers just getting started with promotion planning can create a well-structured repository of promotions–a must when using promotional data to enhance the demand planning process. More mature organizations with a well-established, collaborative promotion management process can apply machine learning to reduce uncertainty and increase forecast accuracy for all departments involved in the promotional cycle.

Our solution experts are available to discuss your business goals and technology needs.

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