Optimize Wholesale Supply Chains Without Compromising Service

Wholesale distribution companies face higher stakes than ever before. Customers want faster delivery, broader product selection, and lightspeed service—all while global supply chains grow more unpredictable every day. Today’s distributors face:

• Volatile demand swings across expansive product catalogs
• Customer expectations for real-time availability, instant fulfillment, and consistent service
• Disruptions across global supply and logistics networks
• Complex, costly internal transfers and store-specific workflows

Wholesale distribution companies have traditionally relied on spreadsheets, gut instincts, and reactive decisions—and many still do. Historical sales, fixed coverage periods, manual pricing, and siloed decision-making aren’t going to cut it in today’s market. Some ways they hurt profitability and frustrate customers include:

• Forecast accuracy is too low, especially for intermittent and long-tail items
• Frequent out-of-stocks and last-minute expediting hamstring service
• Logistics stay fragmented by location or supplier, driving costs and inconsistency

Disconnected systems and spreadsheet-based planning create operational bottlenecks across functions, especially as demand shifts and supply varies that outpace manual processes. This leads to missed revenue, wasted resources, and lost customers. Without modern wholesale distribution software and smarter inventory optimization for distributors, traditional tactics can’t keep up. 

If you’re not using advanced demand planning for wholesale distribution or AI software for wholesale supply chain, you’re already behind.

• Lost sales and customer dissatisfaction due to poor service levels and unstocked shelves
• Missed market opportunities and shrinking margins due to static pricing and obsolescence risk
• High working capital locked in the wrong inventory
• Disjointed internal logistics leading to unnecessary resource drains
• Burnt-out planners focused on firefighting— not transformation