Executive Briefs

How Can I Compete in an Amazon e-Commerce World?

The Amazon revolution is not only a threat to direct retail competitors, but to market access itself for all types of companies. Gradually through its investments in high efficiency to increase low-cost rapid service, Amazon is becoming the dominant platform for access to the market.


Many companies’ business models are being upended by this Amazon-engineered multichannel revolution. It’s not simply the e-commerce aspect of Amazon’s operations. The upheaval is from the combination of e-commerce with low-cost customer service time, which makes it difficult for companies not as efficient as Amazon to survive.