Conad Selects ToolsGroup’s AI-powered Sales Forecasting and Promotion Planning

23 Jun 2021

ToolsGroup’s supply chain planning software allows Italy’s largest grocery retailer to improve forecast accuracy, model promotional events, and improve visibility and collaboration with cooperatives

Milan, June 23, 2021 – ToolsGroup, a global leader in supply chain planning software, announces that Conad, the leading grocery distribution brand in Italy, has selected ToolsGroup’s technology to forecast demand and  to efficiently meet  customer needs even in the presence of market fluctuations and uncertainty.

ToolsGroup supported Conad in defining a new demand planning and collaboration process with downstream cooperatives and upstream suppliers. By generating reliable statistical forecasts and efficient promotional plans, Conad can optimize the management of products for each item in each cooperative for improved on-shelf availability.

“For Conad, the customer has always been at the center, and this is reflected in our strategic technology choices. We selected ToolsGroup because of its innovative, advanced, and dynamic approach to improving our sales forecasts and the effectiveness of our promotions,” said Andrea Mantelli, Conad supply chain director. “ToolsGroup’s experience, their advanced technologies and the numerous success stories in similar contexts, characterized by a wide range of products, were decisive elements,” adds Mantelli. “We are proud of this collaboration that can help us satisfy all our customers’ needs in an effective and timely manner.”

Elena Massaro, head of sales for ToolsGroup Italy, commented: “It is a great satisfaction for us to work with the market leader in grocery retail in Italy. The challenge that Conad has posed to us is to apply our technologies in a complex multi-channel distribution system. Collaboration with cooperatives is crucial for Conad to effectively manage  sales forecasts for heterogeneous products with diversified promotions. The uncertainty of demand, today more than ever linked to exogenous factors that are not easily modeled, needs to be addressed with flexible, self-adapting tools. The path we are taking with Conad represents  a mutual exchange of experiences and research, perfectly aligned with the spirit of innovation that ToolsGroup represents.”


About Conad

Conad (Consorzio Nazionale Dettaglianti) is the largest organization of independent retail entrepreneurs present in Italy. Since 2019, it has become the first organized large-scale distribution chain with over 3,300 points of sale and 65,000 employees.


About ToolsGroup

ToolsGroup is how organizations achieve their target service levels while optimizing inventory, no matter how complex their supply chain is or how much demand changes. In a world that never follows the rules, organizations have to be ready for anything – from the challenges of multi-echelon inventory optimization to the endless surprises of sporadic demand. To do this, they have to predict more behaviors, protect against surprises, and perform more efficiently. Only ToolsGroup makes all this possible. That’s why global leaders like Absolut, BP and Harley-Davidson continue to rely on us year after year. Visit www.toolsgroup.com and follow us on Twitter @ToolsGroup.

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