eBooks & Briefs

New Product Introduction

New Product Introduction Forecasting

Fast-moving industries from fashion to consumer technology are continually introducing new products with short and hard-to-predict lifecycles. Thriving in these scenarios depends upon being able to strike the right balance between introducing enough new products to attract and retain consumers and managing inventory costs. Download this brief to learn how to improve new product introduction forecasting to:
  • Forecast demand for new items more accurately in the launch window- particularly essential in industries like ‘fast fashion’ that introduce many new products over multiple micro-seasons every year
  • Forecast demand peaks during the launch period
  • Use advanced analytics to improve forecasting for new product introductions, and also generate revenue and growth
  • Optimize inventory levels for new products--satisfying customer demand while minimizing your supply chain costs and carbon footprint

New Product Introduction