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Posts by Robert Kaufholz
Robert Kaufholz is Director of Solution Design at ToolsGroup, where he leads advanced analytics, solution development, and data engineering services for customers. Prior to his role at ToolsGroup, Robert held various analytics, supply chain, and solution development leadership positions with Crocs, Convergys, IBM, PwC Consulting, and ArcelorMittal. Robert holds a B.S. in Industrial Engineering, and is actively pursuing a M.S. in Computer Science at Georgia Institute of Technology with a specialization in machine learning.
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Product Forecasting: Understanding Demand Throughout the Product Life Cycle

19 May 2021

Demand forecasting is tough. Demand forecasting over the entire product life cycle during the course of launch, maturation, and end-of-life is tougher still. This is true for any business with sizable turnover in the product portfolio, but product forecasting in[...]

14 May 2021

Don’t Forecast Demand, Model Your Demand

Many companies are looking to demand forecasting and modeling to improve their supply chain perforamnce without understanding the difference between these two practices. But they are actually two very different concepts. Let's break down the differences. What Is Demand Forecasting?[...]
19 February 2020

What Is Demand Sensing and How Do You Get Started?

“Good old supply chain. It just gets simpler every year!” … said no VP of supply chain ever.  We’ve created quite a monster with all the sophisticated tools we use to influence demand with pricing, new product introductions and promotions.[...]
25 April 2019

Quick Start Guide to Using Machine Learning for Demand Planning

Anyone who has done demand planning knows it is extremely complex, with forecasting challenges and rapidly shifting consumer demand, often exacerbated by seasonality, new product introductions, promotions, and myriad causal factors (e.g. weather, social media). The good news is that[...]