White Paper

Next-Generation Forecasting is Closer Than You Might Think

Surrounded by an explosion of data, most forecasting systems can’t leverage it. Here’s how you can.

Surrounded by an explosion of data, most forecasting systems have no way to leverage or take advantage of it.

 

Businesses complexity is growing, driven by multi-channel marketing, the growing influence of Demand Shaping (Media, Promotions, NPI), and the impact of the internet on buying behavior - to name a few. To manage and ultimately profit from this complexity, marketing and sales departments are investing in modern data infrastructures to unlock valuable clues to customer sentiment and behavior, even including technologies such as machine-embedded telemetry and social media channels.