Executive Briefs

Promotion Forecasting

For executives involved with cross-functional planning who want to synchronize and leverage sales, marketing and supply chain data

Marketing teams are often sidelined from cross-organizational planning processes such as sales and operations planning (S&OP). In fact the “S” in S&OP was originally meant to stand for sales and marketing. That’s because it’s only by integrating marketing into cross-functional planning that supply chains become truly demand- or market-driven.