Executive Briefs

Four Steps to NextGen Forecasting

Four Steps to Next Generation Demand Forecasting

What are you driving at with your demand forecasting? Your ultimate goal is to be truly market driven, to capture and model everything that influences the demand signal, filtering out the ‘noise’ and achieving high accuracy. But how do you get to the next step in forecasting from where you are now?

Read our short brief to learn the critical steps in your journey to next generation demand forecasting, including:

  • How to assess which stage of forecasting you’re in now
  • The difference between “bottom up” and probabilistic forecasting
  • How to add downstream channel data with demand sensing
  • When to use machine learning to assess the impact of demand shapers like media, promotions and new product introductions

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