Kappahl Selects ToolsGroup to Support Its Thriving and Growing Fashion Brand

11 Jan 2024

The Nordic fashion retailer employs ToolsGroup’s innovative JustEnough® retail planning solution for enhanced business performance and accelerated growth.


BOSTON – January 11, 2024 ToolsGroup, a global leader in retail and supply chain planning and optimization software, is proud to announce it has been selected by Kappahl, a leading fashion chain in the Nordics, to drive better planning decisions, supporting and accelerating its business growth.

Kappahl is a leading retail chain across Northern Europe. With approximately 340 brick-and-mortar stores and a bustling ecommerce site, the retailer offers responsibly-produced, everyday fashion to customers in Sweden, Norway, Finland, Poland, and the UK. The company is committed to offering sustainable fashion choices to its expanding customer base through more efficient business practices strengthened by the most powerful retail planning technology.

“At Kappahl, we aim to provide ethically produced, fashionable clothes to customers throughout our region and beyond,” said Caroline Ahlberg, Vice President Kappahl Assortment and Marketing. “We knew we needed to adopt more effective and scalable business practices and planning solutions to maintain our momentum in the accelerating retail environment. In ToolsGroup, we found a long-term partner who could provide the expertise and solutions to support our constantly evolving supply chain network and drive the digital transformation necessary for customer satisfaction and future business growth.”

Kappahl selected ToolsGroup’s JustEnough Dynamic Retail Planning & Execution suite. This solution integrates Merchandise Financial Planning (MFP) and Assortment Planning (AP) with Kappahl’s existing technology stack. MFP enables the retailer to create dynamic plans across buying seasons throughout its omnichannel ecosystem and align departments on financial objectives. AP determines the optimal product mix for each channel, location, and season to delight customers and maximize sales. This combination of financial guidance and localized assortments helps Kappahl enhance its business performance and achieve its aggressive growth objectives.

“By leveraging AI powered inventory planning solutions from JustEnough, Kappahl will be able to perfectly balance the top-line merchandising requirements for growth with the bottom-line demand for profitability,” said ToolsGroup CEO, Inna Kuznetsova. “ToolsGroup is excited to help Kappahl achieve its vision of being a leader in affordable and responsible fashion. Improving full price sell-through without stockouts will help Kappahl continue its impressive growth trajectory while satisfying customers and boosting financial performance.”

Meet ToolsGroup at NRF Booth #3948 and learn why customers around the globe are employing JustEnough to Support their growth and strategic initiatives. Book a meeting to learn more about the latest advancements in retail planning HERE.

Customers and analysts alike recognize ToolsGroup as a retail planning leader. See the growing list of analyst accolades and customer recognition awards HERE.

About Kappahl Group

Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe and Asia.

We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us, minimizing the environmental impact for each garment. And at the same time fulfil our employee promise “We promise you the right to always be yourself – a place to belong. The Kappahl team consists of some 4,000 colleagues in nine countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion fit for life to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 80% of the products are made of certified and/or preferred materials. Kappahl’s goal is 100% by 2025 and Kappahl’s overall climate goal is to halve the value chain’s climate emissions by 2030.

More information at kappahl.com

About ToolsGroup

ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision-making and unlock powerful business improvements in forecast accuracy, service levels, and inventory – delighting customers and achieving financial and sustainability KPIs. That’s why we’re trusted by leading companies like Abercrombie & Fitch, Co., Bulgari, and Kappahl. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com.

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