New Product Introduction
Fast-moving industries from fashion to consumer technology are continually introducing new products with short and hard-to-predict lifecycles. Thriving in these scenarios depends upon being able to strike the right balance between introducing enough new products to attract and retain consumers and managing inventory costs. This can seem impossible when heavyweight competitors wield buying power, loss leaders and high safety stocks to grab and keep market share.
When your marketing people try to compete on similar terms, the consequences for the supply chain can be dire.