Boston, MA and London, UK — April 24, 2024 — ToolsGroup, a global leader in retail and supply chain planning and optimization software, today announced the launch of their Promo.io Solution, a new promotions optimization solution in the greater JustEnough retail planning and execution suite. This solution allows retailers to maximize the sales lift created by promotions while minimizing margin sacrificed to do so. The Promo.io tool is built on ToolsGroup’s patented and award-winning pricing algorithm, and introduces additional features and planning workflows to build scenarios to optimize every aspect of promotions. With the Promo.io solution, retailers can instantly simulate the impact of multiple promotional strategies at once to choose the best outcome for their business priorities. This new solution empowers retailers to ensure that every promotion delivers on promised returns— something critical to profitability, especially with working capital invested in inventory at a premium.
“Promotions are often frustratingly inconsistent, sometimes delivering the expected sales, but other times eroding margin without sufficient returns. Being able to use Promo.io to optimize the critical elements of promotions, from the timing to the discounts will make a huge difference to our bottom line,” said Elisabetta Urbani, Merchandising Manager at Conbipel, an early adopter of the Promo.io solution.
Core Benefits of Promo.io:
- 360-degree promotional optimization
- An end to the deadly cycle of ever-increasing promotions
- Streamlined processes and less manual labor
- Growth in brand value
- Delight customers and drive loyalty
