KARL LAGERFELD Embraces ToolsGroup AI-Driven Allocation to Power Global Growth

18 Jan 2023

AMSTERDAM & LONDON — January 18, 2023ToolsGroup, a global leader in retail and supply chain planning and optimization software, has been selected by KARL LAGERFELD, the iconic fashion brand, to automate smart allocations across its network, enabling the company to scale as it focuses on global growth.

To fortify and streamline inventory management operations, the company has appointed ToolsGroup Retail Forecasting, Allocation, and Replenishment. This automated, AI-driven solution will enable the company to fine-tune forecasts and determine the best placement of stock for maximum effectiveness in terms of customer satisfaction, sell-through potential, and financial performance, while simultaneously accelerating planning processes, minimizing inaccuracies, and supporting the company’s growth trajectory.

“It became evident that ToolsGroup’s suite of retail planning solutions would best suit our current business goals and provide opportunity for continued growth in the future. The fact that these solutions are backed by services teams who explain technical concepts in easily digestible ways and communicate openly and clearly only bolstered our confidence in this partnership.” said Timothy Justin Dreijer, Senior Vice President of Retail, Supply Chain & Operations, IT and Legal Affairs at KARL LAGERFELD.

“Today’s supply chains have the potential to be differentiators in the market. Innovative retailers understand that realizing this potential depends on powerfully simple AI solutions that enable optimal decisions at the speed of business,” said ToolsGroup CEO, Inna Kuznetsova. “Our mission is to transform supply chains into a force for good, enabling retailers to achieve their financial goals while using less of the world’s precious resources and minimizing waste. We are proud to partner with KARL LAGERFELD in its commitment to global sustainability in the fashion industry and continued connection with consumers worldwide.”



The House of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.

Featuring Parisian-inspired classics with a rock-chic attitude, the KARL LAGERFELD portfolio includes ready-to-wear for women, men and kids, plus KARL LAGERFELD JEANS, bags, small leather goods, footwear, fragrances, eyewear and more. The Maison’s creative vision is led by Design Director Hun Kim; additional members of the KARL family include Brand Ambassador and Product Consultant Sebastien Jondeau, and Sustainability Ambassador Amber Valletta, amongst others.

KARL LAGERFELD connects with consumers at more than 200 stores worldwide including premium wholesale and franchise partners, with key locations in Paris, London, Munich, Dubai and Shanghai. The brand also has a robust digital presence in Europe, the Middle East, Asia and on our KARL.COM flagship.

In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative protection.

About ToolsGroup

ToolsGroup’s innovative AI-powered solutions enable retailers, manufacturers, and distributors to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision making, and unlock powerful business improvements in forecast accuracy, service levels, and inventory – delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com.

Subscribe to the Supply Chain Planning Blog

Keep up with the latest trends, research, and insights about supply chain planning, demand forecasting and inventory optimization.